Companies need to promote their products through advertising campaigns and other promotional activities to expand their market share. They also need effective managers to manage their day-to-day operations. Moraine Valley's program will help you gain a strong foundation in fundamental marketing and management principles that can be applied in retail, sales, marketing research, marketing management and other business positions.
Many students who take this program go on for a four-year degree. An important feature of this program is the internship/seminar component.
This program is designed to provide students with entry-level employment or advancement within businesses involved in the marketing of goods or services. This program prepares students for career opportunities as store managers, department and division managers, product managers, warehouse managers, and purchasing agents.
Jobs for retail supervisors and managers without college-level coursework are expected to be very competitive.
Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations.
This program is designed to provide students with employment or advancement in the retail sector through an understanding of the core competencies defined by the industry as most relevant and focused for success in retail business. Students will develop skills and competencies that are transferable across multiple sectors. These key foundational skills can be applied immediately in the workplace and will prepare students for a leadership role within an organization.