Strategic Priorities and Action Steps

INCREASING COMMUNITY AWARENESS

Action steps
Highlighted steps will be addressed in 2002 and 2003. Other steps will be prioritized at the conclusion of Year 1 and remanded to Years 2, 3, and beyond.

1. Develop, approve and implement an integrated, collegewide enrollment and marketing strategic plan.

   increase marketing, including public relations, advertising and recruitment activities to support continuing and new strategies expand advertising on network television and advertise year-round on television, radio and in newspapers prepare and distribute marketing materials and advertising targeted toward specific markets and market segments develop opportunities to strategically increase cross promotions collegewide to identified target markets and market segments increase Recruitment staff presence (with appropriate materials and funding for entry and exhibition fees) at high schools, businesses, shopping malls, and other venues where large numbers of district residents visit and gather develop and promote a distinct brand identity identify opportunities for currently enrolled students and successful alumni to speak before prospective students and community groups about the benefits of Moraine Valley Community College

    

2. Establish information and registration kiosks in local shopping malls.
   

3. Place more signage and outdoor advertising in the college district, especially at or near extension centers.
   

4. Utilize technology to realize a more aggressive, proactive marketing strategy; create an e- mail database [listserv to capture email addresses] for dissemination of information to the community-at-large.
   

5. Identify components of brand that distinguish Moraine Valley Community College with different target markets through market research.
   

6. Conduct research on information packaging and delivery methods preferred by different customer markets in the college district.