Marketing & Management
Associate in Applied Science Degree
Curriculum code 1238
Course Requirements                    Business Web site

The marketing and management program is designed to provide students with entry-level employment or advancement within businesses involved in the marketing of goods or services. This program prepares students for career opportunities as store managers, department and division managers, product managers, warehouse managers, and purchasing agents. This list is not inclusive of all occupations available to marketing and management graduates, since management positions vary in fields such as product and production planning, advertising, sales, retailing, ­wholesaling, distribution, consumer research, small ­business ownership, and general business administration. An important feature of this program is the internship/ seminar component.

According to the U.S. Department of Labor, employment of marketing and management professionals is expected to increase through 2011. Jobs for retail supervisors and ­managers without college-level coursework are expected to be very competitive. Some retail companies have begun requiring their sales staff to report directly to upper-management personnel, bypassing the department-level manager. Many job openings will occur as experienced supervisors and managers move into higher levels of management.

Employment Outlook—Employment of marketing and management professionals is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers. However, projected employment growth varies by industry.

According to a National Association of Colleges and Employers survey, starting salaries for marketing majors graduating in 2005 averaged $33,873; starting salaries for advertising majors averaged $31,340.

Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, size of firm, location, and industry. For example, manufacturing firms usually pay these managers higher salaries than do nonmanufacturing firms. For sales managers, the size of their sales ­territory is another important determinant of salary. Source: Bureau of Labor Statistics For job ­listings and job placement assistance, contact the Job Placement Center in the Center for Contemporary Technology, T904, (708) 974-5737, www.morainevalley.edu/jpc.