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Marketing & Management
Associate in Applied Science Degree

Curriculum code 1238
Course Requirements                    Business Web site


The marketing and management program is designed to provide students with entry-level employment or advancement within businesses involved in the marketing of goods or services. This program prepares students for career opportunities as store managers, department and division managers, product managers, warehouse managers, and purchasing agents. This list is not inclusive of all occupations available to marketing and management graduates, since management positions vary in fields such as product and production planning, advertising, sales, retailing, wholesaling, distribution, consumer research, small business ownership, and general business administration. An important feature of this program is the internship/seminar component.

Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 13 percent through 2018. Jobs for retail supervisors and managers without college-level coursework are expected to be very competitive. Some retail companies have begun requiring their sales staff to report directly to upper-management personnel, bypassing the department-level manager. Many job openings will occur as experienced supervisors and managers move into higher levels of management.

Employment OutlookEmployment is projected to grow about as fast as average. As with most managerial jobs, keen competition is expected for these highly coveted positions. According to a National Association of Colleges and Employers survey, starting salaries for marketing majors graduating in 2009 averaged $43,325; the average salary range for advertising managers is from $40,990 to $121,970.

Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, size of firm, location, and industry. For example, manufacturing firms usually pay these managers higher salaries than do nonmanufacturing firms. For sales managers, the size of their sales territory is another important determinant of salary. Source: U.S. Department of Labor, Bureau of Labor Statistics 2010-2011.

For job listings and job search assistance, contact the Job Resource Center in the Student Services Center, S202, (708) 974-5737, www.morainevalley.edu/jrc.

The median salary in Chicago for marketing managers is $91,989. Salaries range between $66,753 to $122,829.
Source: Salary.com

 
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