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College Guidelines/Procedures for Marketing and Advertising at Moraine Valley Community College
Moraine Valley Community College employees who want to market and/or advertise college programs, services, resources and/or activities should request the services of Marketing and Creative Services. Marketing and Creative Services is charged with responsibility for developing, producing and implementing all marketing and advertising strategies and projects for the college. Part of this responsibility is to ensure that all college marketing and advertising meets approved brand standards; has consistent, accurate messaging and graphic design; and represents Moraine Valley as the outstanding academic institution we are.

These marketing and advertising projects include, but are not limited to, video; photography; print (brochures, flyers, posters, business cards, invitations, etc.); and online materials (banner and streaming ads); the college website; social networking sites; and outdoor, print, and electronic advertising. While Moraine Valley appreciates employee creative expression, college marketing and advertising should not be executed in an independent manner.

Because Moraine Valley is such a busy institution with so many activities underway year-round, you are encouraged to plan well in advance for your marketing and advertising needs. However, Marketing and Creative Services staff are directed to place institutional projects and needs as first priority.

To supplement the services of the college’s one full-time video producer and one full-time photographer, who are kept extremely busy trying to document all that we do on campus daily, occasionally the college will hire a free-lance videographer or photographer to assist them. The Marketing and Creative Services Department has a limited budget for such additional services. If you have funds in your budget to cover video and/or photography requests you make, that will help expedite your request. All college employees are requested to follow these guidelines and procedures.

 

 
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