Voters say, 'MVCC Yes!'
The concentrated campaign to win approval-from the time the Board of Trustees decided Dec. 15, 2005, to ask voters to approve to election day-was less than 90 days. It called for a Herculean effort on the part of the college, but Moraine Valley was up to the challenge. More than 400 volunteers made thousands of phone calls, rang thousands of doorbells and stuck signs in hundreds of front yards, street corners and in storefronts, proclaiming MVCC YES!
The campaign was divided into two efforts-informational and public campaign. Because Moraine Valley is a public institution, the college could only inform its constituents about the referendum proposal, while a volunteer external advocacy group could raise money and promote passage of the referendum.
The internal effort included development of brochures, fliers and a video to inform the more than 300,000 residents of the district. Presentational materials and a Web site also were developed. Volunteers made 25 presentations to diverse groups of people from parents of Boy Scouts to Rotarians. Local newspapers also provided articles to their readers.
With strong support from
the Moraine Valley Foundation Board of Directors, Friends of Moraine Valley, the
external committee, was able to wage an aggressive campaign to get out a
favorable vote. The committee, co-chaired by John J. Daley and Dr. John Donahue,
former chairmen of the college's Board of Trustees, included college
administrators, current trustees and members of the Foundation board and other
volunteers. The Friends developed a variety of print materials that were mailed
to voters as well as phone surveys, neighborhood canvassing and a cadre of poll
watchers. The committee also sought and received endorsements from a variety of
groups and organizations such as newspapers and local labor unions. The college
received the support of its internal unions-the faculty association and the
support staff association-both of whom played an integral role in the successful
passage of the proposal.